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Our Team.

100 years of shared experience

Loreal Weitzel 

President and co-founder

Arukah Project

Loreal Weitzel is the President and co-founder of Arukah Project, a non-profit that works to restore, renew and rebuild the lives of survivors of sex trafficking in Santa Cruz County and beyond.  She has a BA in Psychology from UC Santa Cruz and is working on her Master’s in Intercultural Studies with an emphasis on Children at Risk.  She has traveled abroad doing international missions with anti-trafficking organizations and worked directly with CSEC and at-risk youth. She has served in Santa Cruz County as a CASA (Court Appointed Special Advocate),  worked with children as an Early Intervention Specialist and is a California Certified Human Trafficking Case Worker. 


Her experience working with vulnerable women and children combined with her extensive education offers a uniquely integrated approach as it relates to best practices for prevention, effective approaches to survivor restoration and the importance of a multi disciplinary team (MDT) approach.  She has worked closely with Law Enforcement, Victim Advocates, Lawyers, Therapists and is working to build a highly specialized Foster Family Training curriculum to address the unique challenges of CSEC in Foster Care and Probation.


Heather Goode

Co-founder, Executive Director, Ordained pastor

Arukah Project

Heather Goode is an ordained pastor who has worked in women’s ministry in some form for over three decades.  She is convinced that the fundamental mission of the Gospel is to bind up the brokenhearted, to proclaim freedom for captives (Isaiah 61:1) and to loose the bonds of wickedness (Isaiah 58:6).  The cause of justice for the oppressed is inextricably woven into the fabric of the Church and is integral to the expression of our faith.  She is passionate to equip and empower churches to be ambassadors of true justice and lead the way in the fight against human trafficking.  She is the co-founder and Executive Director of Arukah Project, a faith based non profit that works to restore, renew and rebuild the lives of survivors of sex trafficking in Santa Cruz County and beyond.


In tandem with ministry, Heather spent 25 years as the leader of a highly successful and sought after community business.  The company she helped lead was highly respected and sought after because of the commitment to the highest standards of excellence and the awareness of community interdependence.  Often the marketplace insulates itself from social dilemmas, not realizing that they are uniquely positioned to radically impact the overall health of the community by setting the standards for healthy business practices, protect the vulnerable who seek employment and can play a key role by acting as a bridge to help create opportunities for job training and reintegration of survivors.

Heather is the author of The Audacious Woman - living life undaunted, authentic, courageous.  In this book she offers the reader a glimpse into her own history of sexual, emotional and religious abuse that profoundly impacted her life in spite of all apparent successes.  She invites the reader along her sacred journey of healing as she discovers identity and purpose through the lives of powerful women in the Bible: women who overcame fear and doubt and found powerful influence to change the face of history.  She is a speaker, mentor and leader of women.  Her lived experience makes her a subject matter expert as it relates to trauma, the pathway to healing, restoration and influence.


Natasha R. Herzig

Director of Outreach

Arukah Project

Natasha R. Herzig has spent more than half of her life as an advocate, fighting for survivors of sex trafficking.  She is nationally recognized for her work and is considered one of the nation’s leading Subject Matter Experts.  


As a survivor herself, Natasha knows first hand the trauma victims suffer as well as the challenges they face to rebuild their lives.  Her story was featured on America’s Most Wanted and she was awarded the Special Courage Award, which recognizes a survivor who has exhibited exceptional perseverance or determination in dealing with their victimization; acting bravely to aid other victims and to prevent more victimization.  Her relentless pursuit of justice finally put her trafficker away for 174 years.


In addition to helping survivors, Natasha earned a B.S. in Justice Studies and a Minor in Public Administration. She graduated with the highest distinction of Latin Honors, Summa Cum Laude.  She has testified on Capitol Hill to Congress to help pass the Domestic Minor Sex Trafficking Deterrence and Victims Support act. She has traveled the country consulting with and training law enforcement agencies and district attorneys to help identify victims and establish a case.


In her personal life, she successfully built, owned and operated several businesses, and was nominated entrepreneur of the year by the Chamber of Commerce and Volunteer of the Year by her local school district. She was appointed as the Small Business Commissioner for District 4, working passionately on behalf of small businesses. Keeping true to who she is, Natasha has sat on numerous prestigious boards such as Hearts of Gold for a local Police Department and the Sheriff’s Advisory Council for the local Sheriff’s Department. 


She currently serves as the Director of Outreach for Arukah Project, a non profit that works to restore, renew and rebuild the lives of survivors of sex trafficking. She continues to speak at schools and universities and co authored the online training and prevention platform Truth 2 Freedom (a division of Arukah Project) that does sex trafficking prevention training for parents, schools, businesses and first responders.


Natasha is passionate, fearless and a force to be reckoned with.

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